1-800-FLOWERS.COM, Inc. Enters into Definitive Agreement to Sell PersonalizationMall.com® and Things Remembered® to PlanetArt®
Business Wire•29/09/2026•07:00 ET
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Key Highlights
- ➤FLWS to sell PersonalizationMall.com and Things Remembered for approximately $45 million cash
- ➤Transaction targets closing within coming weeks, subject to customary closing conditions
- ➤Fiscal 2027 guidance excludes transaction impact; update expected with first-quarter earnings
- ➤FLWS expects commercial agreement preserving select PersonalizationMall.com product offerings
- ➤Company says proceeds will strengthen finances and fund primary-brand initiatives
Expert Statements
Adolfo Villagomez, Chief Executive Officer of 1-800-FLOWERS.COM, Inc.
“The sale of PersonalizationMall.com enables us to further sharpen our portfolio focus, strengthen our financial position and create additional capacity to invest in the strategic initiatives we believe offer the greatest opportunity to drive improved performance and long-term growth. As we continue to simplify our business, we are taking a disciplined approach to where ownership creates strategic value and where partnerships can provide a more efficient way to serve our customers. This transaction reflects that approach and provides us with greater financial flexibility as we continue executing our transformation and positioning the Company for sustainable, profitable growth. We believe PlanetArt is a strong strategic fit for PersonalizationMall.com and Things Remembered and is well positioned to support the business’s continued growth and success.”
1-800-FLOWERS.COM, Inc. Enters into Definitive Agreement to Sell PersonalizationMall.com® and Things Remembered® to PlanetArt®
Transaction Sharpens Portfolio Focus, Strengthens Financial Position and Provides Additional Capacity to Invest in the Company’s Primary Brands and Strategic Growth Initiatives
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