100th Macy's Thanksgiving Day Parade Welcomes Hello Kitty® with Brand New Balloon and Exclusive Product Collection

Jill Koch, Chief Brand Officer, Sanrio, Inc.

“Macy’s Thanksgiving Day Parade is a cherished American tradition, and we’re honored to celebrate this historic milestone with Macy’s”

Jill Koch, Chief Brand Officer, Sanrio, Inc.

“It’s incredibly special to see Hello Kitty return to the Parade with a brand-new balloon created for this moment.”

Jill Koch, Chief Brand Officer, Sanrio, Inc.

“From her red apple, a playful tribute to New York City, to this exclusive collection, we’re excited to give fans new ways to share in the joy, nostalgia and excitement of this beloved holiday tradition.”

Will Coss, Executive producer of Macy’s Thanksgiving Day Parade

“For more than a century, fans of all ages have made Macy’s Thanksgiving Day Parade a part of their holiday traditions”

Will Coss, Executive producer of Macy’s Thanksgiving Day Parade

“As we commemorate this year’s milestone march, we are excited to bring together the spirit of Macy’s Parade magic with Hello Kitty in our exclusive capsule collection.”

Will Coss, Executive producer of Macy’s Thanksgiving Day Parade

“Fans will now have a unique way to take home this year’s celebrations with the must-have collaboration tied to Hello Kitty’s must see-Parade return.”