22nd Century Expands the Pinnacle Pure Portfolio To 6 SKU’s With Addition of 100’s and Menthol Varieties
Globe Newswire•26/10/2026•07:37 ET
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Key Highlights
- ➤Pinnacle Pure expands to six SKUs with 100’s and Menthol additions
- ➤100’s targets smokers preferring larger format, approximately half the U.S. cigarette market
- ➤100’s and Menthol varieties expected to begin shipping in December 2026
- ➤Pinnacle is growing rapidly across approximately 1,500 launch-partner retail outlets
Expert Statements
Larry Firestone, Chief Executive Officer of 22nd Century Group
“Consumer response to Pinnacle Pure has been exceptional”
Larry Firestone, Chief Executive Officer of 22nd Century Group
“In only a few months since launch, initial sales volumes have shown impressive and quick traction within the segment — and with the expanded number of SKU’s, we now serve an even more significant portion of adult smokers who prefer the 100mm form factor, and Menthol (Green) extends the tobacco-and-water choice to one of the category’s most loyal taste segments.”
Larry Firestone, Chief Executive Officer of 22nd Century Group
“This breadth is exactly what opens new retail doors as we execute our distribution expansion plans.”
New 100’s Format Serves the Significant Portion of Adult Smokers Who Prefer the Larger Form Factor — Approximately Half of the U.S. Cigarette Market
Company targets additional revenue opportunities with an expanded lineup
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