22nd Century Same Store Unit Sales for Pinnacle VLN® and Pinnacle Pure Surge 161%
Globe Newswire•15/10/2026•16:30 ET
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Key Highlights
- ➤Same-store Pinnacle VLN and Pinnacle Pure unit sales surged 161% quarter-over-quarter
- ➤22nd Century targets additional retailers after establishing distribution and launch-channel proof points
- ➤Pinnacle VLN offers regular and menthol cigarettes with 95% less nicotine than traditional cigarettes
Expert Statements
Larry Firestone, Chief Executive Officer of 22nd Century Group
“These results are encouraging evidence of consumer demand for Pinnacle VLN(®) and Pinnacle Pure. Pinnacle VLN(®) is showing that the smoking community is seeking an answer to their smoking practice that includes our low nicotine Pinnacle VLN(®) products in both regular and menthol flavors. The growth in Pinnacle VLN(®) coupled with the new launch of Pinnacle Pure demonstrates the consumer’s willingness to change brands as they seek alternatives to nicotine and quarterly price increases from the major brands.”
Larry Firestone, Chief Executive Officer of 22nd Century Group
“We have spent the past year setting up distribution and our launch partner retail channel. Now have the proof points we need to sell additional retailers to support the low nicotine cigarette category along with Pinnacle Pure which will drive our retail expansion plans as we go forward.”
Company targets additional retailers as consumer demand supports its distribution expansion strategy
MOCKSVILLE, N.C., Oct. 15, 2026 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. (Nasdaq: XXII), today announced that combined same-store retail unit sales of Pinnacle VLN(®) and Pinnacle Pure increased 161% from the second to third quarter at its launch retail partner which operates approximately 1,500 retail outlets. The Company believes growing consumer awareness, together with its recent focus on marketing and promotional activities, contributed to the increase.
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