22nd Century Signs Groundbreaking Agreement with Gopuff

Larry Firestone, Chief Executive Officer of 22nd Century Group

“This new digital channel expands our product availability and establishes a nationwide presence more rapidly than the growth in traditional brick-and-mortar distribution alone.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“Equally important, it allows us to develop consumer demand in new geographies to support our retail sales efforts.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“This distribution strategy positions us to meet the evolving shopping habits of today’s adult consumers.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“For Pinnacle VLN(®) and Pinnacle Pure, we will continue to pursue traditional distribution across all relevant trade channels and markets.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“Digital platforms are an important part of our sales strategy alongside traditional retail.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“We are pursuing channels that align with the distinct positioning of our products and give us additional ways to build awareness and distribution.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“This agreement is core to that approach.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“As this digital direct-to-consumer platform develops, we see an opportunity to reach adult consumers who want to learn more about our VLN(®) products from the convenience of their homes and on their own schedules.”

Larry Firestone, Chief Executive Officer of 22nd Century Group

“Our planned launch with Gopuff represents both a marketing opportunity and a source of incremental sales, and we believe it can generate additional demand for the Pinnacle brand in traditional retail as well over time.”