66% of Shoppers Say They'd Likely Abandon Cart Without Their Preferred BNPL Option, Survey Finds
Key Highlights
- ➤66% of shoppers likely abandon purchases without their preferred BNPL option
- ➤57% always or often compare payment options before shopping
- ➤85% of Gen Z BNPL shoppers have used more than one provider
- ➤Sezzle (SEZL) approves more than 90% of applicants, YTD 2026
- ➤82% say BNPL enabled purchases they otherwise would have postponed or skipped
Expert Statements
Paul Paradis, President and co-founder of Sezzle
“Retailers spend all year building toward this shopping season. The last thing they want is to lose a sale at the final step because checkout didn't offer the payment option a shopper needed. If it isn't there, the cart just gets abandoned, and the shopper will often not come back to try again.”
Minneapolis, MN, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Sezzle, a leader in flexible payments, today released new survey findings that carry a clear message for retailers heading into Black Friday and Cyber Monday: offering the right payment option at checkout can be the difference between a completed sale and an abandoned cart.
The survey, conducted in partnership with Morning Consult, found that 66% of shoppers said they were likely to abandon a purchase entirely if their preferred Buy Now, Pay Later option wasn't available at checkout. More than half, 57%, say they always or often compare payment options before they even start shopping, meaning the decision to buy is often made before a shopper ever reaches the cart.
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