75% of Americans think a simpler relationship with technology is a lifestyle upgrade
PR Newswire•14/10/2026•09:00 ET
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Key Highlights
- ➤75% of Americans view simpler technology relationships as lifestyle upgrades
- ➤68% of Americans collect physical items, led by apparel, toys, movie media and trading cards
- ➤64% of Americans would pay premiums for human-designed or handcrafted products
- ➤68% say print can influence website purchases; 72% say it drives store visits
- ➤84% of Gen Z have pursued in-person shopping experiences
Expert Statements
Libby Rodney, Chief Strategy Officer, The Harris Poll
“This generation didn't grow up without technology. They grew up inside it. And now they're doing something the industry didn't predict: they're choosing constraints. Film cameras with 27 shots. Paper planners. Phones that don't scroll. These aren't anti-tech choices: they're pro-human ones.”
Libby Rodney, Chief Strategy Officer, The Harris Poll
“For marketers, the opportunity isn't to pull back from digital. It's to show up differently. Give people something to hold, something to touch, something worth the trip. Because what the data keeps telling us is that people don't want less from brands. They want more of the stuff that feels real.”
Heidi Waldusky, VP of Brand, Content & Creative, Quad
“People notice when brands put thought and care into how they show up—from the substance of a package to the way a store welcomes people and invites them to stay. Those details make brands feel more human, build confidence and create experiences worth remembering.”
Heidi Waldusky, VP of Brand, Content & Creative, Quad
“In a world where more interactions are becoming efficient and predictable, human attention to detail is a real advantage for building brand loyalty.”
75% of Americans think a simpler relationship with technology is a lifestyle upgrade PR Newswire
Research from The Harris Poll and Quad reveals how brands should interact with digitally fatigued audiences
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