85% of Australians Would Switch Retailers if AI Finds a Better Deal this Peak Shopping Season

Raghav Sibal, Vice President APAC at Manhattan Associates

“AI is giving consumers another way to compare retailers, and that could make it harder for businesses to rely on established customer loyalty. If a shopper can find the same product for less elsewhere, they may be more willing to consider a retailer they haven't purchased from before,”

Raghav Sibal, Vice President APAC at Manhattan Associates

“But price is only one part of the purchasing decision. Retailers also need to make sure the product is available, the delivery options are convenient, and the overall experience gives customers confidence to complete their purchase.”

Raghav Sibal, Vice President APAC at Manhattan Associates

“An AI recommendation might bring a customer to a retailer's website, but the retailer still needs to deliver on what that customer expects. If the price doesn't match, the product isn't available or the delivery timeframe isn't suitable, the customer can easily look elsewhere,”

Raghav Sibal, Vice President APAC at Manhattan Associates

“During peak shopping periods, retailers need accurate inventory information across their sales channels and flexible fulfilment options to meet changing customer demand. Getting these fundamentals right will be important to converting AI-driven interest into sales, regardless of where a customer begins their shopping journey.”