A Partnership for Pets: Simon Cowell and Trupanion Team Up
Globe Newswire•08/10/2026•07:00 ET
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Key Highlights
- ➤Trupanion (TRUP) partners with Simon Cowell to promote pet insurance awareness
- ➤Cowell takes Trupanion policies for each of his four dogs
- ➤Trupanion has over 1,000,000 pets currently enrolled
- ➤Less than 5% of people have pet insurance across the United States and Canada
Expert Statements
Simon Cowell, Television personality and music executive
“I've got to really trust something or love something to put my name behind it. I love animals and I love what Trupanion is doing. There's a reason nearly 99% of their customers are happy, it's because what they do for pets is working”
Margi Tooth, CEO and President of Trupanion
“From the moment I met Simon, it was clear he takes his dogs’ care as seriously as anyone I’ve ever met. He came to us with hard questions, did his own homework, and took out a Trupanion policy for his four dogs. At Trupanion, our mission is to remove barriers to care so pets can get what they need, when they need it. Simon believes in that mission and sees the value of pet insurance and the impact Trupanion is making on pets’ lives. Together, we can help more people understand why pet insurance is so important”
Margi Tooth, CEO and President of Trupanion
“We need to start talking more about what it really costs to care for a pet over their lifetime. Veterinary care in many ways is akin to human medicine, which when used as intended, leads to pets living longer and healthier lives. But that care comes at a cost. Pet insurance is the best way to budget for those unexpected vet bills, while getting access to extraordinary veterinary care”
Simon Cowell, Television personality and music executive
“I love the peace of mind pet insurance brings because now you know you can afford to have your vet bills covered. And what’s especially important with Trupanion is that they can pay your vet directly, so you don't have the stress of waiting to be paid back. How cool is that?”
Margi Tooth, CEO and President of Trupanion
“This partnership is about bringing visibility to pet insurance as a whole. If Simon can help more pet parents understand the value of being prepared, that's a win for the pets we all love”
SEATTLE, Oct. 08, 2026 (GLOBE NEWSWIRE) -- Trupanion, North America's leading pet insurer, announced today a new partnership with television personality and music executive Simon Cowell to raise awareness about the importance of protecting pets with pet insurance.
Long known for his impeccable taste and eye for quality, Cowell says he decided to work with Trupanion after thoroughly reviewing the company and taking out a policy for each of his four dogs.
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