A2Z Cust2Mate Completes Acquisition of In-Store Retail Media Business Hedia
Key Highlights
- ➤Hedia acquisition adds approximately $20 million in FY25 audited revenue.
- ➤A2Z paid approximately $8.4 million cash and issued 833,333 restricted shares.
- ➤Sellers may receive up to approximately $6.7 million performance-based cash consideration.
- ➤Hedia historically contributed approximately $2.3 million in annual Adjusted EBITDA.
- ➤Approximately $7 million of cash consideration is expected funded by bank term loan.
Expert Statements
Gadi Graus, CEO of A2Z Cust2Mate Solutions Corp.
“The acquisition of Hedia is a major advancement in the development of our retail media business”
Gadi Graus, CEO of A2Z Cust2Mate Solutions Corp.
“A2Z has built the technology, smart cart media inventory, shopper journey data and measurement infrastructure. Hedia adds the commercial engine, including advertiser relationships and robust sales capabilities. Together, we can offer a broad, integrated business solution.”
Gadi Graus, CEO of A2Z Cust2Mate Solutions Corp.
“We view Hedia as more than an addition to our Israeli business. The company provides an operating model that can support the commercialization of Cust2Mate's retail media solution as we expand into additional markets. Hedia's experience and established presence will help us hit the ground running as we build a business positioned to participate in the full retail media value chain.”
Ofer Gal, Founder and Chairman of Hedia
“After building Hedia and its retail media capabilities over many years, we see A2Z as the right partner for the next stage of the company's development”
Ofer Gal, Founder and Chairman of Hedia
“The physical store is becoming increasingly digital, and A2Z Cust2Mate provides the technology and platform to connect that digital store with shoppers, brands and retailers. By combining Hedia's retail media expertise and relationships with A2Z's technology, platform, and growing smart cart footprint, we can expand what Hedia offers today.”
A2Z Cust2Mate Completes Acquisition of In-Store Retail Media Business Hedia PR Newswire
* Strategic acquisition adds an established retail media business with approximately $20 million in annual revenues, advertiser relationships and campaign execution capabilities to Cust2Mate TORONTO, Oct. 6, 2026 /PRNewswire/ -- A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), ("A2Z" or "A2Z Cust2Mate" or the "Company") a global leader in smart retail technology, today announced that it has completed the acquisition of Hedia, a leading Israeli retail media company.
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