Abbott introduces Ensure® Max Protein 3-in-1 Muscle Support, bringing the benefits of a supplement stack into one scoop
Key Highlights
- ➤Abbott launches Ensure Max Protein 3-in-1 Muscle Support powder.
- ➤Each serving combines 30 grams protein, 5 grams creatine, and 3 grams calcium HMB.
- ➤Product is available in chocolate and vanilla at Walmart and Amazon.
- ➤Global creatine market projected to reach $4.2 billion by 2030.
- ➤Ensure Max Protein 3-in-1 is third-party NSF Contents Certified.
Expert Statements
Bridget Cassady, PhD, RDN, LD, dietitian with Abbott
“People are thinking about muscle health differently. It's not just about lifting weights—it's about having the strength to embrace an active lifestyle, achieve personal goals and make the most of everyday moments.”
Bridget Cassady, PhD, RDN, LD, dietitian with Abbott
“That's why we're going beyond protein to add creatine and HMB to our new Ensure Max Protein 3-in-1 Muscle Support, which brings these science-backed ingredients together in one simple solution.”
Abbott introduces Ensure® Max Protein 3-in-1 Muscle Support, bringing the benefits of a supplement stack into one scoop PR Newswire
* New powder combines 30 grams of high‑quality protein to help build muscle tissue,(†) 5 grams of creatine monohydrate to support muscle recovery‡* and 3 grams of calcium HMB (beta-hydroxy-beta-methylbutyrate) to help preserve muscle * Ensure Max Protein 3-in-1 formula provides muscle support in a single daily serving to support muscle health goals—and is available in chocolate and vanilla at major U.S. retailers * Muscle-supporting ingredients like creatine and HMB are moving beyond the gym and into mainstream wellness routines as more adults prioritize strength and fitness ABBOTT PARK, Ill., Oct. 7, 2026 /PRNewswire/ -- Muscle support just got simpler. Abbott (NYSE: ABT) today announced the launch of Ensure Max Protein 3-in-1 Muscle Support, a protein powder that combines three key ingredients in one product: protein to help build muscle tissue,(†) creatine to support exercise recovery(‡)* and HMB to help preserve muscle.
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