Abercrombie & Fitch Expands Partnership with Dallas Cowboys and Dallas Cowboys Cheerleaders

NEW ALBANY, Ohio, Sept. 22, 2026 (GLOBE NEWSWIRE) -- Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), is expanding its relationship with the Dallas Cowboys, as it returns for a second year as the Official Fashion Partner of the team and the Dallas Cowboys Cheerleaders (DCC). Through the expanded collaboration, Abercrombie will bring fans new product and year-round activations that extend the partnership beyond the football season. The announcement comes as Abercrombie enters the second year of its partnership with the NFL as the league’s Official Fashion Partner.

Building on the success of the 2025 season, Abercrombie will bring fashion and sport together through refreshed assortments, broader distribution, in-stadium brand experiences and athlete collaborations. Throughout the season, the brand will show up through an Abercrombie-branded pregame player tunnel walk, fan activations at AT&T Stadium, and host creator moments and ticket giveaways for A&F Creator Suite members. Abercrombie will also team up with athletes CeeDee Lamb, Caleb Downs and Malachi Lawrence throughout the season, providing personalized style concierge services and curated game-day arrival looks.