Abercrombie & Fitch Unveils APAC's First "Heritage Meets Modern" Concept Store at Harbour City Hong Kong
Key Highlights
- ➤Sept. 25, 2026: Abercrombie & Fitch (ANF) opened APAC’s first “Heritage Meets Modern” concept store.
- ➤Harbour City Hong Kong store refresh expands men’s and women’s product assortment.
- ➤“Heritage & Modern Month” runs September 25 through October 11, 2026.
- ➤Abercrombie & Fitch (ANF) operates more than 300 stores worldwide.
Expert Statements
Steven Sare, Managing Director of APAC at Abercrombie & Fitch Co.
“We are delighted to bring this new expression of Abercrombie to Harbour City, one of Asia's most dynamic retail destinations.”
Steven Sare, Managing Director of APAC at Abercrombie & Fitch Co.
“Hong Kong has always been a city we cherish, a place where tradition and innovation live side by side, and that spirit is exactly what our 'Heritage Meets Modern' concept celebrates.”
Steven Sare, Managing Director of APAC at Abercrombie & Fitch Co.
“I could not imagine a better home in APAC to introduce it: our 134-year legacy meeting the energy of Victoria Harbour, in a store created for how our customers live and shop today.”
Steven Sare, Managing Director of APAC at Abercrombie & Fitch Co.
“We look forward to welcoming customers from Hong Kong and around the world for many years to come.”
Abercrombie & Fitch Unveils APAC's First "Heritage Meets Modern" Concept Store at Harbour City Hong Kong PR Newswire
HONG KONG, Sept. 29, 2026 /PRNewswire/ -- On September 25, 2026, Abercrombie & Fitch ("Abercrombie"), a division of Abercrombie & Fitch Co. (NYSE: ANF), unveiled a refreshed shopping experience at its existing Harbour City store in Hong Kong. The store debuts Abercrombie & Fitch's first "Heritage Meets Modern" design concept in APAC, blending archival storytelling and updated designs in a way that honors the brand's heritage, while further establishing the retailer as an effortless and elevated American lifestyle brand.
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