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Academy Sports + Outdoors and Little Debbie® Snacks Spread Holiday Cheer with Exclusive New Magellan Outdoors Collaboration

PR Newswire•02/11/2026•17:55 ET
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Key Highlights

  • ➤Academy (ASO) launches exclusive Little Debbie holiday apparel collaboration
  • ➤Three Magellan Outdoors x Little Debbie men’s apparel styles debut
  • ➤myAcademy Rewards members receive early access through November 6
  • ➤Public launch begins November 7 on Academy.com and in the Academy app

Expert Statements

Matt McCabe, Executive Vice President and Chief Merchandising Officer of Academy Sports + Outdoors

“The holidays are about spending time and making memories with loved ones while having fun along the way”

Matt McCabe, Executive Vice President and Chief Merchandising Officer of Academy Sports + Outdoors

“Our Magellan Outdoors Christmas Market collection combines fun and festive styles, seasonal essentials, and a playful collaboration with Little Debbie to offer something special for the holiday season.”

Rondi Rhodes, Brand Licensing Specialist of Little Debbie

“When you think of the holidays, Little Debbie Christmas Tree Cakes® are a classic treat for many families, so teaming up with Academy Sports + Outdoors to bring that holiday spirit to life in a new way felt like a natural fit”

Rondi Rhodes, Brand Licensing Specialist of Little Debbie

“This collaboration gives families a cheerful way to celebrate the season and incorporate some fun into their holiday gifting.”

Academy Sports + Outdoors and Little Debbie® Snacks Spread Holiday Cheer with Exclusive New Magellan Outdoors Collaboration PR Newswire

Festive holiday collection helps customers have fun this holiday season

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