Academy Sports + Outdoors Signs On as Official Partner of HYROX North America
PR Newswire•21/10/2026•09:05 ET
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Key Highlights
- ➤Academy (ASO) begins multiyear Official Partner agreement with HYROX North America in 2026
- ➤Academy activates in five HYROX National Tour cities: Tampa, Dallas, Nashville, Atlanta and Houston
- ➤Academy becomes Title Sponsor of HYROX Houston in spring 2027
- ➤Partnership complements Academy’s fitness gear, footwear and supplements offerings
Expert Statements
David Good, Vice President, Marketing at Academy Sports + Outdoors
“This is a proud moment for Academy Sports + Outdoors. HYROX has built one of the fastest-growing fitness communities in the world by making competitive racing accessible to everyone, which aligns with Academy's mission to provide fun for all. We're excited to work more closely with HYROX to bring races to customers and help competitors have fun.”
Name not provided, Head of Sales, Americas & Country Manager at HYROX
“As we introduce HYROX to new communities, having a deeply connected partner like Academy makes the difference. We're excited to have Academy join the HYROX team.”
Academy Sports + Outdoors Signs On as Official Partner of HYROX North America PR Newswire
Company to activate in five select race cities as part of multiyear partnership, culminating in Title Sponsorship of HYROX Houston
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