Accenture Acquires Sagacity Solutions to Scale AI-Driven Customer Intelligence Across Accenture Song’s UK & Ireland Operations
Business Wire•13/10/2026•06:10 ET
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Key Highlights
- ➤Accenture acquires UK customer intelligence firm Sagacity; transaction terms undisclosed
- ➤Sagacity adds more than 140 specialists to Accenture Song’s UK and Ireland operations
- ➤Acquisition expands AI-powered customer intelligence capabilities across utilities, retail, banking and telecommunications
- ➤Accenture reported approximately $74 billion in FY26 revenue and approximately 814,000 people
Expert Statements
Sohel Aziz, Senior managing director, Accenture Song, UK and Ireland
“Our clients are increasingly looking to connect data, AI and operations to drive growth and reinvent customer experiences.”
Sohel Aziz, Senior managing director, Accenture Song, UK and Ireland
“Sagacity’s deep expertise and outcome-focused approach will enhance our ability to help clients turn insight into action and achieve measurable results through intelligent customer operations.”
Sohel Aziz, Senior managing director, Accenture Song, UK and Ireland
“Together, we can help organizations move faster, make smarter decisions and create sustainable value.”
Anita Dougall, CEO and co-founder of Sagacity
“Joining Accenture represents an exciting opportunity to accelerate the impact of our people, data and technology.”
Anita Dougall, CEO and co-founder of Sagacity
“By combining our expertise, data and know-how with Accenture's scale and innovation capabilities, we can help more organizations deliver meaningful business results.”
Accenture Acquires Sagacity Solutions to Scale AI-Driven Customer Intelligence Across Accenture Song’s UK & Ireland Operations
Acquisition adds more than 140 specialists and expands Accenture Song’s ability to help organizations improve service, loyalty and growth
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