Actively Deploys Proactive AI Agents for Sales Productivity at Zillow Rentals
PR Newswire•10/11/2026•12:09 ET
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Key Highlights
- ➤Zillow Rentals begins rolling out Actively AI agents across sales teams after successful pilot
- ➤Four-week pilot delivered meaningful increases in upgrades and churn preventions versus non-pilot cohorts
- ➤Actively agents achieved 80%+ approval and action rates for recommended next-best actions
- ➤Zillow launches Sales Hub development using Actively’s agent intelligence and memory APIs
Expert Statements
Jami Thomas, VP Sales of Zillow Rentals
“The best sales teams will run on proactive agents that take care of everything around the conversation, so sales pros and leaders can focus on customers. Actively delivered real value within weeks and we’re excited to keep building on the partnership.”
Kelly McCauley, Director of Sales at Zillow Rentals
“Actively helps us sell smarter by spending less time on researching and more time having the right conversations that drive deals.”
Kedar Kulkarni, Lead PM for Zillow’s AI GTM project
“Sales Hub is a critical bet for Zillow, and we needed a partner who could accelerate our build. Actively brings a strong, forward-thinking AI team and a high-quality product that’s helping us move faster.”
Actively Deploys Proactive AI Agents for Sales Productivity at Zillow Rentals PR Newswire
Zillow's AI and product team is extending Actively's agent intelligence and memory via its APIs to build a "Sales Hub," a command center for every seller and leader.
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