ADK Group Enters into a Three-Year Strategic Business Partnership with Stagwell
Key Highlights
- ➤Stagwell and ADK sign a three-year strategic business partnership
- ➤Partnership targets North American expansion of Japanese intellectual property
- ➤Companies will support multinational brands entering and growing in Japan
- ➤Collaboration shifts from project-based cooperation to a stable strategic framework
Expert Statements
Masato Suematsu, Executive Officer, Global Marketing, ADK Marketing Solutions
“Since signing the MOU in 2025, our two companies have validated the effectiveness of our collaboration through joint projects and steadily built a solid track record of cooperation both in Japan and overseas. Based on the confidence gained over the past year, we are delighted to upgrade our partnership into a more powerful strategic collaboration framework. Moving forward, we will deeply integrate Stagwell's global network, cutting-edge technology, and data analytics capabilities with ADK's essential expertise in identifying and solving core challenges. This will enable us to provide even stronger support for the global expansion of Japanese IP - starting with North America - and the overseas expansion of Japanese companies, while comprehensively supporting global brands in achieving success in the Japanese market. We are confident that this partnership will bring unprecedented new value to our clients and contribute to the steady growth and development of their businesses.”
Randy Duax, Managing Director, Stagwell Asia-Pacific
“What sets this partnership apart from most industry announcements is that we've already spent a year proving it works. ADK brings an unmatched understanding of Japan, its consumers and its IP ecosystem, while Stagwell brings a global network built to transform marketing through AI, connecting world-class talent with technology, data and specialist expertise. Together, we have a unique ability to help Japanese brands and IP become truly global, while helping the world's leading brands win in Japan. We've built the foundation. Now we're ready to scale.”
NEW YORK CITY, NY / ACCESS Newswire / October 13, 2026 / ADK Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Toshiya Oyama) has entered into a Master Agreement for a three-year strategic business partnership with Stagwell Inc. (Headquarters: New York, USA; Chairman & CEO: Mark Penn; hereinafter "Stagwell" (NASDAQ:STGW)). This partnership aims to maximize the value delivered to clients in both the Japanese and global markets by leveraging the complementary capabilities and global networks of the two companies.
By combining the comprehensive capabilities and trust that the four core ADK Group companies (ADK Holdings, ADK Marketing Solutions, ADK Creative One, and ADK Emotions) have cultivated in the Japanese market over many years with Stagwell's marketing service capabilities powered by world-class technology and its global network, the two companies will fully launch a comprehensive support framework to solve clients' marketing challenges in Japan and around the world.
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