Adobe and BWT Alpine Formula One Team Partner to Fuel Fan Engagement with AI-powered Experiences
Key Highlights
- ➤Adobe (ADBE) becomes BWT Alpine’s Official AI Fan Experience Partner
- ➤Partnership enhances fan experiences from the 2027 Formula One season
- ➤Adobe GenStudio to create tailored fan experiences globally
- ➤Adobe Experience Platform to provide real-time fan engagement insights
- ➤Adobe Brand Visibility and Adobe Express to support AI discovery and fan content creation
Expert Statements
Marissa Dacay, Global vice president of enterprise marketing, Adobe
“Formula One has become so much more than what happens on the track, becoming a global sports phenomenon where engineering excellence, innovation, sustainability and cultural connection meet”
Marissa Dacay, Global vice president of enterprise marketing, Adobe
“Our partnership with BWT Alpine Formula One Team showcases how Adobe's AI technology is powering new ways to drive fan engagement around the world, creating more personalized connections and providing fans different ways to share their passion for the sport.”
Guy Martin, Global marketing director, BWT Alpine Formula One Team
“We are entering an incredibly exciting new era for BWT Alpine Formula One Team, and creativity and personalization will be at the heart of how we express our ambitions, our identity, and our connection with audiences and fans worldwide.”
Guy Martin, Global marketing director, BWT Alpine Formula One Team
“Adobe is an incredible partner for this journey, giving us the tools to bring our vision to life in new and unexpected ways. Together we have an opportunity to create experiences that extend far beyond the racetrack.”
Adobe and BWT Alpine Formula One Team Partner to Fuel Fan Engagement with AI-powered Experiences PR Newswire
SAN JOSE, Calif. and ENSTONE, England, Oct. 22, 2026 * Adobe becomes the Official AI Fan Experience Partner for BWT Alpine Formula One Team, a partnership that aims to deepen audience engagement globally. * Adobe solutions will help shape the next generation of fan experiences by bringing together AI-powered content creation with deep data insights, driving visibility across AI search and providing fans design tools to create shareable content. SAN JOSE, Calif. and ENSTONE, England, Oct. 22, 2026 /PRNewswire/ -- Adobe (NASDAQ: ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and BWT Alpine Formula One Team have announced a global premium partnership to reshape fan experiences through AI, with Adobe becoming the Official AI Fan Experience Partner for the team.
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