Adobe and Heathrow Airport Partner to Transform the Digital Experience for Millions of Passengers in the AI Era
Key Highlights
- ➤Adobe and Heathrow extend partnership for AI-powered passenger experiences.
- ➤Heathrow serves over 84.5 million annual passengers through Adobe technology.
- ➤New Heathrow website will be powered by Adobe CX Enterprise.
- ➤Adobe Brand Visibility will optimize Heathrow content across AI-powered search.
- ➤Heathrow website receives over 50 million visitors annually.
Expert Statements
Stephen Glenfield, Head of Digital at Heathrow
“At Heathrow, our purpose is simple: to make every journey better, for passengers, communities and the businesses that depend on us. As we continue to grow, Adobe gives us the AI and customer experience technology to deliver deeper, more meaningful passenger relationships that weren't possible before. Working with Adobe, we are able to make sure that passengers get the right information whether they are on our website or querying via an LLM.”
Nathan Hancock, Vice President and Managing Director, UK, Ireland, Middle East and Africa at Adobe
“Heathrow is one of the world's greatest transport hubs and after more than a decade working together, we understand the complexity involved in serving over 84 million passengers every year. This partnership brings Adobe's agentic AI and customer experience technology together, to personalise those passenger relationships and ensure Heathrow's content is visible and accurate in a world where AI is increasingly the first stop on the travel journey.”
Adobe and Heathrow Airport Partner to Transform the Digital Experience for Millions of Passengers in the AI Era PR Newswire
LONDON, Oct. 8, 2026 * Adobe CX Enterprise solutions will help drive Heathrow's long-term digital transformation and support the airport in delivering AI-powered, personalised experiences to over 84 million passengers each year. * As passengers increasingly use AI to research and plan their travel, Heathrow will use Adobe Brand Visibility to increase the discoverability and accuracy of its content across AI-powered search. * A new flagship Heathrow website, built on Adobe technology, will serve passengers, communities and government stakeholders with consistent, reliable experiences across every digital touchpoint. LONDON, Oct. 8, 2026 /PRNewswire/ -- Adobe – the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms – and Heathrow Airport, have today announced an extended partnership that places Adobe's industry-leading agentic AI and customer experience orchestration technology at the heart of Heathrow's ongoing digitial transformation. The Adobe partnership aims to deliver AI-powered, personalised experiences and best-in-class customer service to over 84.5 million annual Heathrow passengers.
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