Adobe and Jet2 Partner to Deliver Agentic AI-Powered Personalised Experiences to Millions of Jet2 Holidaymakers

Adobe and Jet2 Partner to Deliver Agentic AI-Powered Personalised Experiences to Millions of Jet2 Holidaymakers PR Newswire

LONDON, Sept. 22, 2026 * Jet2 will use Adobe CX Enterprise with agentic AI technology to give millions of customers more personalised holiday inspiration, offers and support * Adobe tools will help Jet2 teams deliver more personalisation and consistent, relevant holiday content at speed, supporting Jet2's award-winning customer service * The new Jet2 x Adobe Customer Experience Lab will bring Adobe Forward Deployed Engineers and Jet2 teams together to rapidly develop and build new AI-powered services, giving customers new ways to plan, book and enjoy their holidays LONDON, Sept. 22, 2026 /PRNewswire/ -- Adobe — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and Jet2, the UK's largest tour operator and third largest airline, have today announced a multi-year strategic partnership set to redefine the holiday experience for millions of customers. The partnership brings together Jet2's award-winning VIP customer experience and its 10 million myJet2 customers, with Adobe's industry-leading Customer Experience Orchestration technology, to help deliver more personalised, conversational experiences as a major part of the Jet2 experience.