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Adobe Firefly Expands as the AI Creative Studio, Bringing Adobe’s Trusted Creative Tools to Every Creator

Business Wire•10/11/2026•09:01 ET
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Key Highlights

  • ➤Adobe expands Firefly with Creative Agent capabilities across creative workflows
  • ➤Firefly adds video, design and image editing tools in one workspace
  • ➤Firefly Graph beta enables custom, repeatable workflows using AI models and Adobe tools
  • ➤Firefly Builder private beta creates interactive websites, presentations and apps without initial coding
  • ➤Edit Text, Retouch, Relight and Quick Actions are generally available today

Expert Statements

Forest Key, Vice President, Adobe Firefly and Agentic AI at Adobe

“We’re excited to offer every creator an agent that supports the creative process from the moment you first explore an idea, to the moment you bring it into the world, working across tools, models and workflows where your taste, style and vision lead.”

Forest Key, Vice President, Adobe Firefly and Agentic AI at Adobe

“That's our approach across Adobe, and we built Firefly to be the AI creative studio where it comes together: the best models, the tools creators already trust and an agent that acts as a creative partner.”

Adobe Firefly Expands as the AI Creative Studio, Bringing Adobe’s Trusted Creative Tools to Every Creator

* Adobe Creative Agent expands across Adobe Firefly, the AI creative studio, enabling creators to use their own words to direct the agent to orchestrate Adobe’s leading creative tools and top industry AI models so creators can take on projects and work that were once out of reach

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