Advantage Solutions Releases Two Proprietary Studies Revealing What Will Shape Retail in 2027
Globe Newswire•28/10/2026•10:00 ET
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Key Highlights
- ➤69% of manufacturers and 66% of retailers expect margin pressure through 2027 or longer
- ➤47% of manufacturers plan to cut trade spending
- ➤70% of retailers require trade-spending support after supplier price increases
- ➤62% of shoppers prioritize easy store navigation, ahead of 57% citing everyday low prices
- ➤Single-store grocery loyalty hits an eight-year low at 23%
Expert Statements
Dave Peacock, CEO of Advantage Solutions
“As the link between brands, retailers and shoppers, we know that understanding what drives each group is core to how we serve our clients.”
Dave Peacock, CEO of Advantage Solutions
“The research we conduct through Advantage360™ is how we put that understanding to work, surfacing the trends and pressures that will shape retail heading into 2027.”
Dave Peacock, CEO of Advantage Solutions
“We remain committed to being a proactive partner, helping our clients act on what is coming, not react to it.”
Outlook Survey Finds No Manufacturers or Retailers Believe Margin Pressure Has Peaked
Shopper Study Finds Shopping Experience Tops Price as the Key Driver of Retailer Choice
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