Affle to acquire Perion, to scale its CPCU business across Developed markets
PR Newswire•01/11/2026•11:47 ET
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Key Highlights
- ➤Perion shareholders to receive US$ 11.70 per share in cash
- ➤Affle values Perion at implied equity value of ~US$ 420 million
- ➤Perion held ~US$ 228 million cash and no financial debt as of September 30th, 2026
- ➤Transaction expected to close in early 2027, pending regulatory and shareholder approvals
- ➤Affle expects acquisition accretive to EPS by end of first year following closing
Expert Statements
Anuj Khanna Sohum, Chairperson, MD and CEO of Affle
“We are excited to welcome the Perion family on board as we continue to strengthen the foundations of our AI-powered Consumer Platform Tech Stack. Through this acquisition, we are bringing together our highly complementing tech capabilities, innovation culture and unique IP to global scale. The combination of Affle's strong leadership in mobile marketing with Perion's established presence across Retail Media, CTV, DOOH and other digital channels will enable us to drive greater synergies across the omnichannel consumer journey on intelligent connected devices. With our integrated capabilities, we see opportunities to unlock greater ROI for advertisers and publishers alike, while driving global scale for premium consumer conversions across industry verticals such as e-commerce, retail and healthcare. This is an important step in strengthening our CPCU business across Developed Markets and advancing our 10X decadal growth vision.”
Tal Jacobson, CEO of Perion
“Over the past several years, we have transformed Perion into a differentiated advertising technology company, driven by the strength of our team, technological innovation, and our focus on measurable business outcomes for advertisers. Through Perion One and our Outmax AI agent, we continue to advance how advertising performance is executed and optimized across channels to ensure the best ROI on media investments for our customers. Our agreement with Affle marks an important milestone for Perion. Affle has established a strong position in mobile performance, supported by an experienced team, global reach, and a focus on measurable results. We see significant potential in bringing these complementary capabilities together to create new opportunities for brands, agencies, and media owners worldwide. Throughout this process, our focus remains on executing our strategy, supporting our people, and delivering for the customers and partners who rely on us.”
Affle to acquire Perion, to scale its CPCU business across Developed markets PR Newswire
The deal values Perion at an implied Equity value of ~US$ 420 million
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