Agoda and Emerging Travel Group Enter Strategic Partnership
Key Highlights
- ➤Agoda and ETG enter partnership to cross-sell accommodation inventory.
- ➤Agoda connects to ETG’s RateHawk API, adding millions of accommodation options.
- ➤ETG bookings in East and Southeast Asia grew 30% in 2026.
- ➤ETG targets Asia-Pacific expansion through Agoda’s strong regional hotel portfolio.
Expert Statements
Danil Dachkevitch, Vice President of Strategic Partnerships at Agoda
“Travel discovery is becoming less linear as travelers turn to a wider range of platforms and content for inspiration. Wherever their journey begins, we want them to find accommodation that suits their trip. This partnership combines Agoda's deep understanding of Asia and global customer reach with Emerging Travel Group's diverse supply, giving travelers more choice across both platforms.”
Erik Akhmetgaliev, Regional Director APAC at RateHawk
“ETG's hotel inventory offers extensive geographic coverage and is highly valued by our B2B partners. The RateHawk API enables us to connect this inventory with partners efficiently and seamlessly. Our partnership with Agoda will further extend the reach of this portfolio to travelers worldwide, while supporting our continued growth and strengthening our presence in the Asia-Pacific market.”
Nikita Elagin, Managing Director for Consolidator Business Unit at ETG
“The Asia-Pacific region is an important destination market for our customers, across both leisure and corporate travel, with bookings growing at a double-digit rate annually. Agoda has a particularly strong hotel portfolio in the region, and by combining our supply, we can offer ETG customers a wider choice of accommodation and better serve their travel needs across APAC.”
Agoda and Emerging Travel Group Enter Strategic Partnership PR Newswire
SINGAPORE, Oct. 15, 2026 /PRNewswire/ -- Digital travel platform Agoda and Emerging Travel Group (ETG), a global travel technology company operating the RateHawk, ZenHotels, and Roundtrip brands, have entered into a strategic partnership to expand accommodation supply and distribution across their respective platforms. Under the partnership, the two companies will cross-sell their services, leveraging each other's extensive inventory and strong customer demand.
Get started
Create a free account to read the full story.