Agoda Reveals Growing Asian Appetite for Germany's Oktoberfest
PR Newswire•02/10/2026•02:10 ET
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Key Highlights
- ➤China accommodation searches +98% YoY during Oktoberfest period
- ➤Berlin accommodation searches +29% YoY during Oktoberfest period
- ➤South Korea and China led Asian source markets by overall search volume
- ➤Japan ranked first among Asian markets for Munich accommodation searches
Expert Statements
Andrew Smith, Senior Vice President of Supply at Agoda
“Oktoberfest has always been one of the world's great cultural events, but what we're seeing now is a new wave of interest from across Asia. From Chinese travelers whose searches have nearly doubled to growing interest from Indian and Japanese travelers, it's clear that the appeal of a German beer festival extends far beyond Europe. What's particularly interesting is that travelers aren't just heading to Munich but appear to be building Oktoberfest into a wider German holiday by exploring Berlin, Frankfurt, and even smaller Bavarian towns.”
Agoda Reveals Growing Asian Appetite for Germany's Oktoberfest PR Newswire
SINGAPORE, Oct. 2, 2026 /PRNewswire/ -- As the 191st Oktoberfest draws to a close, Asia's appetite for Germany's world-famous beer festival appears to be stronger than ever. Digital travel platform Agoda reveals that accommodation searches from Asian travelers for Germany during the Oktoberfest period have increased from several markets, with interest extending well beyond Munich's Theresienwiese fairgrounds.
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