Agoda's 2027 Asia Travel Pulse reveals appetite for all-in-one booking
PR Newswire•10/11/2026•20:00 ET
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Key Highlights
- ➤61% of surveyed Asian travelers are open to booking whole trips on one platform
- ➤Local payment methods lead localization priorities, cited by 33% of Asian travelers
- ➤64% of Asian travelers start trip planning with a destination
- ➤Agoda offers over 6 million holiday properties, 130,000 flight routes and 300,000 activities
Expert Statements
Andrew Smith, Senior Vice President, Supply at Agoda
“Travel may be global, but confidence is local. A property can sell the same room everywhere, yet the path to that booking looks different in Kuala Lumpur, in Seoul, in Jakarta. At Agoda, we treat localization as earning trust in dozens of small ways, well before the stay and long after it. Partners who understand these differences can better showcase what matters to each audience, connect with a wider range of travelers and turn local relevance into greater opportunities.”
Agoda's 2027 Asia Travel Pulse reveals appetite for all-in-one booking PR Newswire
61% of surveyed Asian travelers are open to booking a whole trip on one platform, but what wins them over varies by market
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