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Agoda's AI Assistant Brings Travel Planning and Booking into One Conversation

PR Newswire•09/11/2026•22:00 ET
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Key Highlights

  • ➤AI Assistant expanded to users across 21 markets after September limited test
  • ➤Agoda combines conversational planning with live inventory exceeding 6 million travel products
  • ➤Beta users are more likely to book connected trips across multiple travel product categories
  • ➤OpenAI models power core intelligence; Gemini and Google Maps Grounding support local information

Expert Statements

Omri Morgenshtern, Chief Executive Officer at Agoda

“Travel planning today is fragmented. People jump between apps, tabs, messages, and spreadsheets just to organize a single trip. With Agoda's AI Assistant, we're changing that. We're giving travelers a smart companion that understands their preferences and trip context and adapts to their needs. Our goal is to remove the repetitive work from travel planning, so travelers can make inspired decisions with more confidence.”

Agoda's AI Assistant Brings Travel Planning and Booking into One Conversation PR Newswire

SINGAPORE, Nov. 10, 2026 /PRNewswire/ -- For the first time in its 20+ year history, digital travel platform Agoda has introduced a brand-new booking experience on its platform. First introduced as a limited test in September, Agoda's AI Assistant has now expanded to users across 21 markets, helping them discover, plan, and book travel in Agoda's mobile app.

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