AI Reshapes Telecom and Media Operating Models
Business Wire•29/10/2026•09:00 ET
0
Key Highlights
- ➤AI-native operating models target revenue growth, customer value and efficiency
- ➤ISG report evaluates 33 providers in Strategy, Monetization and AI-Native Enablement
- ➤Accenture, BCG, Capgemini, Cognizant, Deloitte, EY, HCLTech, IBM, Infosys, McKinsey, PwC, TCS and Tech Mahindra named Leaders
- ➤EPAM Systems and Wipro named Rising Stars for promising portfolios and future potential
- ➤Fragmented data, governance and organizational resistance continue delaying scaled AI deployment
Expert Statements
Rajib Datta, Partner, ISG
“For TME enterprises, the real test is whether AI can translate strategic intent into ongoing execution”
Rajib Datta, Partner, ISG
“Achieving that result requires shared data and an operating model that ensures strategic priorities inform daily decisions.”
Yash Jethani, Principal Analyst and Lead Author, ISG
“Leading TME enterprises will be distinguished by how well intelligence changes the economics of their operations”
Yash Jethani, Principal Analyst and Lead Author, ISG
“Providers make a difference when they turn industry knowledge into repeatable methods that help clients execute at scale.”
Enterprises use AI-native platforms, data foundations and agentic workflows to improve revenue, efficiency and value, ISG Provider Lens(®) report says
Telecom, media and entertainment (TME) enterprises are redesigning operating models around artificial intelligence as a foundational business capability, according to a new research report published today by Information Services Group (ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm.
Get started
Create a free account to read the full story.