AI's blind spot: CRE investors' top priorities aren't delivering the biggest returns

Alexandra Bryant, Global CEO, Value & Risk Advisory at JLL

“We are reaching a stage where investors need to revisit their AI strategy area through a value retention lens. In certain areas where using AI will become table stakes, such as faster underwriting, it is unlikely that will provide lasting value or competitive advantage. However, when considering AI to drive effectiveness, for example in asset management, the same efficiency flows into net operating income and asset value, and the investor retains the value add against past performance.”

Emilio Portes, Chief Product & Innovation Officer, JLL Capital Markets Services and LaSalle

“Competitive advantage will increasingly depend on how well investors design and own their agentic workflows. Building a custom agentic workflow is not the same as simply using models. It is as much an organizational decision as a technical one. Someone has to own the process, decide how the work should be done, and make sure the agent can reach clean, connected data, responsibly. It's a new set of capabilities for investors.”