Alaska Airlines teams up with world champion Seattle quarterback Sam Darnold to launch multi-year partnership celebrating Seattle, Alaska's loyal guests and its growing global network

Alaska Airlines teams up with world champion Seattle quarterback Sam Darnold to launch multi-year partnership celebrating Seattle, Alaska's loyal guests and its growing global network

* The multi-year partnership will feature Sam Darnold alongside Alaska employees in social content, traditional media and unique guest moments throughout the football season and beyond. * The first campaign for this partnership will spotlight Alaska's new nonstop routes from Seattle to Paris and Athens as the airline continues expanding its global network from the Pacific Northwest. * The partnership connects Seattle hometown pride with its next era of growth, including a more premium travel experience, Atmos™ Rewards and the broader evolution of the Alaska and Hawaiian brands. SEATTLE, Aug. 20, 2026 /PRNewswire/ -- Alaska Airlines today announced a multi-year partnership with Seattle quarterback Sam Darnold, launching a Seattle-rooted campaign that uses football-season energy to spotlight the airline's global growth and newest nonstop routes from Seattle to Paris and Athens.