Allison Unveils Go-Forward Brand Architecture Following Acquisition of Dana's Off-Highway Drive & Motion Systems Business
PR Newswire•23/10/2026•09:00 ET
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Key Highlights
- ➤Allison unified enterprise brand now covers Transmission and acquired Off-Highway businesses
- ➤Spicer, Brevini, GWB, Fairfield and Graziano product brands retained
- ➤Acquired portfolio spans axles, transmissions and driveshafts across off-highway markets
- ➤Allison will showcase its unified portfolio at bauma China in November
Expert Statements
David Graziosi, Chair, President and CEO of Allison
“Our products have a long history, earning the trust of customers over decades. Much of what they value about Allison is embodied in the product brands themselves.”
David Graziosi, Chair, President and CEO of Allison
“By uniting all of our product brands under Allison, we communicate a consistent strategy and promise to keep the essential industries our customers serve moving forward with confidence.”
Allison Unveils Go-Forward Brand Architecture Following Acquisition of Dana's Off-Highway Drive & Motion Systems Business PR Newswire
Combined company will operate under the Allison name with established product brands retained
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