Allison Worldwide Introduces the Allison Gen Z Collective in Collaboration with American University School of Communication
Key Highlights
- ➤Allison Worldwide launches Gen Z Collective with American University’s School of Communication
- ➤Collective creates ongoing Gen Z feedback loop to expand consumer-brand intelligence capabilities
- ➤Program engages two SOC3 student cohorts annually through client assignments and feedback sessions
- ➤Allison and HarrisX Gen Alpha platform measures brand performance across the full Gen Alpha household
Expert Statements
Lisa Rosenberg, Global President, Consumer Brands, Allison Worldwide
“Brands can’t build relevance by simply chasing the latest trend. They need to understand the people, communities, platforms and cultural forces shaping what comes next.”
Lisa Rosenberg, Global President, Consumer Brands, Allison Worldwide
“The Allison Gen Z Collective serves as an always-on sounding board and adds direct Gen Z audience perspective to our cross-generational expertise that we serve clients with every day. It will help us challenge assumptions, pressure-test ideas and ultimately create work that is sharper, more relevant and more resonant.”
Professor Pallavi Kumar, SOC3 Faculty Director, American University School of Communication
“After working with Allison last year, I’m thrilled for SOC3 to continue our partnership through this collaboration.”
Professor Pallavi Kumar, SOC3 Faculty Director, American University School of Communication
“This advances American University’s School of Communication’s commitment to experiential learning and gives our students an opportunity to bring their perspectives to real business challenges while learning directly from communications professionals. It creates a valuable exchange between today’s industry leaders and the next generation of communicators.”
Anne Colaiacovo, CEO, North America, Allison Worldwide
“From Gen Z to Gen Alpha, younger generations are already shaping what households buy, which brands gain relevance and where culture moves next.”
Anne Colaiacovo, CEO, North America, Allison Worldwide
“That’s why we’re investing in community building, direct access and intelligence across Gen Z and Gen Alpha to help our clients better understand not just what younger consumers care about today, but what will drive their preferences, decisions and loyalty in the future.”
Allison Worldwide Introduces the Allison Gen Z Collective in Collaboration with American University School of Communication
Allison’s Gen Z Collective creates a direct feedback loop with Gen Z to expand access to the emerging signals influencing a generation that is shaping culture.
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