ALP Makes Its Mark on New York City with first ever Nicotine Pouch Brand Flagship Pop-Up in the Country
PR Newswire•09/11/2026•12:52 ET
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Key Highlights
- ➤ALP launches America’s first branded nicotine pouch store at 433 Broadway, SOHO
- ➤NYC campaign runs mid-November 2026 through January 2027 across Times Square and Manhattan
- ➤ALP enters New York City after previously focusing marketing and distribution on rural territories
- ➤ALP Supply Co. LLC is jointly owned by Turning Point Brands (NYSE: TPB) and Tucker Carlson Network
Expert Statements
Lorenzo De Plano, Co-founder and CEO of ALP Supply Co.
“Coca Cola has their Polar Bears. Macy's has their Thanksgiving Day Parade. ALP has its Ranger and he's coming to NYC. More than 8.1m people visit NYC during the holiday season. This time of year is filled with nostalgia and happiness and ALP is going to tap into this hallmark association.”
Lorenzo De Plano, Co-founder and CEO of ALP Supply Co.
“We've built tremendous momentum as the fastest-growing brand in the category and we've done this through systematic and asymmetrical bets. The ALP Saloon in NYC is an interactive way for people to become educated about ALP and its products and will be the first time that a nicotine pouch brand has launched a flagship of this kind on American soil.”
ALP Makes Its Mark on New York City with first ever Nicotine Pouch Brand Flagship Pop-Up in the Country PR Newswire
Fastest-growing brand in the nicotine pouch category brings its personality to the streets of NYC with a citywide advertising campaign and an unprecedented retail experience
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