ALP Pouch Brings "Chilled Mint to the Desert" with Driver Riley Herbst at Las Vegas Motor Speedway
PR Newswire•07/10/2026•16:26 ET
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Key Highlights
- ➤ALP Pouch sponsored Riley Herbst at Las Vegas Motor Speedway’s South Point 400 playoff race
- ➤Riley Herbst finished 18th, completing all 267 laps in the No. 35 Toyota Camry XSE
- ➤ALP Pouch began its first NASCAR sponsorship with Herbst at Las Vegas Motor Speedway
- ➤ALP Supply Co. is co-owned by Turning Point Brands (TPB) and Tucker Carlson Network
Expert Statements
Lorenzo De Plano, CEO and Co-Founder of ALP Pouch
“Having ALP on Riley's car in Las Vegas was a great fit for us. NASCAR fans are passionate, and we're excited to get the logo in front of them and see ALP represented on the track,”
ALP Pouch Brings "Chilled Mint to the Desert" with Driver Riley Herbst at Las Vegas Motor Speedway PR Newswire
LAS VEGAS, Oct. 7, 2026 /PRNewswire/ -- ALP Pouch brought its brand attitude to the South Point 400 NASCAR Cup Series playoff race at the Las Vegas Motor Speedway on October 4, sponsoring NASCAR driver Riley Herbst. The partnership put ALP Pouch front and center on Herbst's race car, firesuit and crew polos, giving the company a showcase both on the track and throughout the Las Vegas Motor Speedway infield.
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