American Express Launches Playbook to Help Businesses Prepare for Agentic Commerce, as AI Changes How Customers Search, Shop, and Buy
Business Wire•06/10/2026•08:00 ET
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Key Highlights
- ➤American Express launched a free playbook helping businesses prepare for agentic commerce
- ➤62% of Merchants expect AI agents shopping for customers to significantly or moderately impact business
- ➤83% of surveyed businesses view agentic commerce as an opportunity
- ➤86% expect moderate or greater support from payment providers and partners
- ➤American Express is establishing a pilot Merchant AI Advisory Council
Expert Statements
Anna Marrs, Group President of Global Merchant & Network Services at American Express
“We believe agentic commerce could be the most significant change in shopping and purchasing behavior since the start of e-commerce.”
Anna Marrs, Group President of Global Merchant & Network Services at American Express
“We’re focused on helping businesses understand what’s changing, prepare for what’s next, and capture the opportunities ahead.”
American Express Launches Playbook to Help Businesses Prepare for Agentic Commerce, as AI Changes How Customers Search, Shop, and Buy
New playbook provides practical guidance as 62% of Merchants expect AI agents shopping on behalf of customers to have a moderate or significant impact on their business in the next year
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