American Express, NBA and WNBA Expand Longstanding Partnership Globally
Business Wire•02/11/2026•12:00 ET
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Key Highlights
- ➤American Express expands NBA and WNBA partnership globally under a multiyear agreement
- ➤American Express begins new global partnership with USA Basketball
- ➤American Express will present select NBA Houses internationally and sponsor select NBA Global Games
- ➤Eligible American Express Card Members will link cards to NBA ID for special perks
Expert Statements
Elizabeth Rutledge, Chief Marketing Officer, American Express
“Sports have a unique power to bring people together, and basketball’s international appeal is no exception”
Elizabeth Rutledge, Chief Marketing Officer, American Express
“As we expand our global sports partnerships, we’re creating more ways for Card Members to experience what they love.”
Elizabeth Rutledge, Chief Marketing Officer, American Express
“Expanding our longstanding NBA and WNBA partnerships marks an exciting next chapter, bringing Card Members and fans around the world closer to the game and the moments that matter most.”
Kerry Tatlock, EVP Global Marketing Partnerships and Media, NBA
“We’re thrilled to build upon the longstanding partnership success we’ve had with American Express and now deliver programs and activations to fans around the world.”
Kerry Tatlock, EVP Global Marketing Partnerships and Media, NBA
“The continued growth of basketball globally creates tremendous opportunities to further deliver on our shared commitment to engage fans in new and meaningful ways.”
American Express, NBA and WNBA Expand Longstanding Partnership Globally
Multiyear Partnership Enters First Global Season Bringing Card Members and Fans Closer to the Game Across International Markets
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