Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac
Business Wire•28/10/2026•13:11 ET
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Key Highlights
- ➤MacBook Pro introduces tandem OLED PROLED XDR display and Touch for the first time
- ➤M5 Pro and M5 Max power new MacBook Pro with on-device AI capabilities
- ➤MacBook Pro offers up to 24 hours of battery life in lighter designs
- ➤Pre-orders begin October 28; customer availability starts November 6
- ➤14-inch MacBook Pro with M5 Pro starts at $2,899 in the U.S.
Expert Statements
Johny Srouji, Apple’s chief hardware officer
“The new MacBook Pro with PROLED XDR Display is a monumental step forward for the Mac”
Johny Srouji, Apple’s chief hardware officer
“PROLED XDR is the world’s best laptop display. It pairs state-of-the-art tandem OLED technology with advanced algorithms in our display engine to deliver the kind of visual fidelity pros have been dreaming of.”
Johny Srouji, Apple’s chief hardware officer
“And with the magic of Touch coming to MacBook Pro, combined with the game-changing performance of M5 Pro and M5 Max, we’ve created a whole new way for pros to interact with their content, taking their workflows to a completely new level.”
Johny Srouji, Apple’s chief hardware officer
“The new MacBook Pro is the result of the deep integration between Apple silicon, hardware, and software, and there’s simply nothing else like it.”
Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac
The world’s best pro laptop now features an industry-leading tandem OLED display, an intuitive Touch experience, blazing-fast M5 Pro and M5 Max performance and AI capabilities, and up to 24 hours of battery life, all in a thinner, lighter design
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