Apple unveils the new Apple TV 4K, supercharged by Siri AI
Key Highlights
- ➤$299 Apple TV 4K pre-orders begin today; store availability starts November 13
- ➤A19 chip delivers up to 50% faster CPU and 2x faster GPU performance
- ➤Siri AI brings full-screen conversational entertainment search and hands-free control
- ➤Four-speaker surround sound debuts with Apple TV 4K and HomePod mini 2
- ➤Apple TV 4K supports Apple Intelligence-generated camera descriptions and summarized notifications
Expert Statements
Bob Borchers, Apple’s vice president of Worldwide Product Marketing
“The new Apple TV 4K is our most immersive home theater experience yet”
Bob Borchers, Apple’s vice president of Worldwide Product Marketing
“With Siri AI, finding something to watch becomes a full-screen, conversational experience, and with built-in far-field microphones, it’s completely hands-free”
Bob Borchers, Apple’s vice president of Worldwide Product Marketing
“Pair it with HomePod for the best surround sound setup we’ve ever offered, and it makes managing your Apple Home accessories easier than ever”
Bob Borchers, Apple’s vice president of Worldwide Product Marketing
“Now, alongside HomeView, HomePod mini 2, and Apple Home Collection, it’s part of the most connected Apple Home we’ve ever built.”
A more capable and conversational Siri, faster performance, and an even more immersive home theater setup elevate the entertainment experience
Apple® today announced the next generation of Apple TV 4K®, delivering its most immersive home theater experience yet. The new Apple TV 4K features Siri® AI, an entirely new version of Siri powered by the next generation of Apple Intelligence™, transforming how users search for, discover, and enjoy their favorite movies and TV shows through a full-screen Siri AI experience.(1) With built-in far-field microphones, Apple TV 4K also lets users talk to Siri completely hands-free.(2)
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