Aramark Sports + Entertainment Turns up the Heat for the 2026-27 Arena Season With Locally Inspired, Personalized Fan Experiences
Business Wire•29/09/2026•07:30 ET
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Key Highlights
- ➤Aramark (ARMK) announces 2026-27 fan-experience enhancements across seven arena partner venues
- ➤Capital One Arena debuts The Collective and reimagines multiple premium hospitality spaces
- ➤Frost Bank Center expands Ledger Courtside Club capacity by up to 100 fans
- ➤Rocket Arena launches Delia’s and expands HIPP Club premium hospitality offerings
Expert Statements
Alison Birdwell, CEO of Aramark Sports + Entertainment
“No two venues or fan bases are exactly alike, and the experience shouldn’t be either”
Alison Birdwell, CEO of Aramark Sports + Entertainment
“Our approach is to combine the scale and expertise of Aramark's hospitality platform with experiences that reflect the culture, energy, and identity of each market. Whether through local restaurant partnerships, regional menu development, or premium hospitality innovations, we're focused on helping our partners create experiences that fans won't find anywhere else.”
Aramark Sports + Entertainment Turns up the Heat for the 2026-27 Arena Season With Locally Inspired, Personalized Fan Experiences
From local culinary partnerships to elevated premium hospitality, new experiences across Aramark’s arena portfolio are tailored to each venue and fans.
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