Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers

AUSTIN, Texas, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, launched AsureCentral to its reseller network at its annual reseller training event last week and took its first resellers live on the platform. AsureCentral is the platform where all of Asure’s solutions come together. It combines single sign-on, user provisioning, and role-based access with payroll, tax, HR, recruiting, time and attendance, benefits, and Luna AI in one environment for resellers and the employers they serve.

Until now, AsureCentral was available only to Asure’s approximately 30,000 direct-employer clients, representing more than 300,000 employees. Asure’s resellers serve more than 85,000 employer clients representing more than 1.5 million employees. Opening AsureCentral to that network substantially expands the addressable market for the platform and for Asure’s recruiting, time and attendance, and benefits solutions, where separate logins had added friction to adoption alongside payroll. Additional resellers will move onto the platform following the launch.