AT&T, NBA and WNBA Launch Next-Generation Network Built for the Future of Basketball
Key Highlights
- ➤Fourth-generation HSAN launches across NBA and WNBA connectivity operations
- ➤HSAN supports more than 118 concurrent low-latency streams per game
- ➤Network infrastructure spans more than 68,000 miles of AT&T fiber
- ➤Multiyear extension continues AT&T's Official Connectivity Partner role
- ➤Partnership includes NBA G League, USA Basketball and NBA Take-Two Media
Expert Statements
Kellyn Smith Kenny, Chief marketing & growth officer, AT&T
“Today's fans follow the game across live broadcasts, replays, highlights, social media and NBA digital platforms.”
Kellyn Smith Kenny, Chief marketing & growth officer, AT&T
“Together with the NBA, AT&T is helping build the connectivity foundation that moves game content quickly and reliably across the league, so fans can stay closer to the moments that matter wherever they are watching.”
Kerry Tatlock, EVP Global Marketing Partnerships and Media, NBA
“For nearly a decade, AT&T has helped us connect with fans in new and innovative ways, and we're excited to expand our partnership to leverage their next-generation network for HSAN to deepen that connection.”
Kerry Tatlock, EVP Global Marketing Partnerships and Media, NBA
“Together, we look forward to building experiences that bring fans closer to the NBA in ways that are personalized and customized for each fan.”
Colie Edison, WNBA Chief Growth Officer
“AT&T has been an integral partner in the WNBA's growth, helping us reach new fans and elevate the experience for our players, teams, and communities.”
Colie Edison, WNBA Chief Growth Officer
“As our inaugural WNBA Changemaker, we look forward to continuing our work together to drive innovation, visibility, and opportunity for the next generation of players and fans.”
Shai Gilgeous-Alexander, NBA Champion, two-time NBA MVP and Oklahoma City Thunder guard
“I've always appreciated how basketball brings together different communities, cultures and creativity.”
Shai Gilgeous-Alexander, NBA Champion, two-time NBA MVP and Oklahoma City Thunder guard
“Through my relationship with AT&T and experiences like ShaiT&T, we're creating new ways for fans to connect with the game while celebrating the stories and culture that make basketball so special.”
Shai Gilgeous-Alexander, NBA Champion, two-time NBA MVP and Oklahoma City Thunder guard
“I'm excited to keep building on that this season.”
A'ja Wilson, Las Vegas Aces center and five-time WNBA MVP
“The WNBA's growth has been incredible to be a part of, and it takes partners who are committed to investing in the game and its future.”
A'ja Wilson, Las Vegas Aces center and five-time WNBA MVP
“AT&T has consistently shown up for our league, our players and our fans, helping create experiences that bring people closer to the game.”
A'ja Wilson, Las Vegas Aces center and five-time WNBA MVP
“I'm excited to see AT&T continue its partnership with the WNBA and keep building even more opportunities to connect with basketball fans everywhere.”
AT&T, NBA and WNBA Launch Next-Generation Network Built for the Future of Basketball PR Newswire
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