Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement with Spotify, SiriusXM, Triton Digital, Acast, and Libysn

NEW YORK, July 22, 2026 (GLOBE NEWSWIRE) -- Comscore today announced integrations across leading streaming and podcast platforms Spotify, SiriusXM, Triton Digital, Acast, and Libysn. Utilizing Proximic by Comscore’s transcript-level intelligence, advertisers can now activate brand-safety solutions and AI-powered Predictive Audiences, bringing audio closer to the targeting precision on par with display, video, and CTV.

With podcasts becoming part of people's weekly routines, especially among 25–34 year olds, who have the highest engagement at 45% tuning in each week*, audio is increasingly representing a larger part of omnichannel media plans. Yet investment has lagged consumer engagement due to a lack of tools for relevance, suitability, and accountability, making it more difficult to evaluate and activate with the same consistency as other programmatic channels.