Authentic Brands Group Completes Acquisition of Lee
PR Newswire•03/11/2026•07:01 ET
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Key Highlights
- ➤Authentic completes acquisition of Lee intellectual property from Kontoor Brands
- ➤Lee generates approximately $1.5 billion in annual retail-equivalent sales
- ➤Lee operates across 73 countries, with nearly 40% of sales outside U.S. and Canada
- ➤Authentic signs four regional apparel operating partners for Lee
- ➤Lee expansion targets activewear, workwear and lifestyle categories
Expert Statements
Jamie Salter, Founder and Executive Chairman of Authentic Brands Group
“We are thrilled to welcome Lee to the Authentic family,”
Jamie Salter, Founder and Executive Chairman of Authentic Brands Group
“Lee has the heritage, recognition and consumer loyalty we look for in a brand. By connecting Lee to Authentic's global platform and the right partners in key markets, we see a significant opportunity to expand its reach through content, experiences and new product categories.”
Authentic Brands Group Completes Acquisition of Lee PR Newswire
Assembles Global Network of Best-in-Class Apparel Operators Across Key Markets
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