Avia and Bimma Williams Bring Together Four Creative Voices for “Collab Camp,” Available Exclusively at Walmart
Business Wire•06/10/2026•09:00 ET
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Key Highlights
- ➤Collab Camp launches exclusively at Walmart in early Q1 2027
- ➤Sneakers priced at $30; apparel and accessories range from $15 to $40
- ➤Avia has become one of Walmart’s top-selling footwear brands
- ➤Four creators reimagined classic Avia silhouettes for the limited-time collection
Expert Statements
Bimma Williams, Collaborator and founder of Bimma & Co.
“The best collaborations start with people and the stories they carry, and Collab Camp proves that”
Bimma Williams, Collaborator and founder of Bimma & Co.
“We brought four creators into one room for 48 hours, and what was supposed to be a fast-paced design workshop turned into something that felt like summer camp. We traded stories, pushed each other's ideas, and walked away with a collection shaped as much by friendship as by design. Walmart trusted us to do things differently, and together we gave Avia, a brand with incredible history, a new chapter that's personal, a little unexpected, and made for everybody.”
Jason Jarrell, Vice President, Footwear, Walmart U.S.
“We believe that great style and quality should be within reach, and that access shouldn’t come at the expense of great design”
Jason Jarrell, Vice President, Footwear, Walmart U.S.
“Working with Bimma Williams and this talented group of creators allows us to bring customers original, story-driven sneakers with the kind of design and cultural relevance they’re looking for, at a price and scale that makes this limited-time Avia collaboration accessible.”
Avia and Bimma Williams Bring Together Four Creative Voices for “Collab Camp,” Available Exclusively at Walmart
StayFocused Frank, Jewel Ham, Bailey Hikawa, and Eric Lee of Superline Reimagine Classic Avia Silhouettes Through Personal Stories of Pride, Self-Determination, Connection, and Creative Expression
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