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Axalta Releases 2026-2027 Global Automotive Color Trends, Highlighting the Future of Automotive Color Design

Globe Newswire•20/10/2026•09:00 ET
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Key Highlights

  • ➤Axalta (AXTA) releases 2026-2027 Global Automotive Color Trends Report
  • ➤Report forecasts consumer, cultural and design influences over the next three to five years
  • ➤Four trends emphasize softness, deeper reds and browns, technology-nature convergence, and premium essentials
  • ➤Color shows translate emerging trends into manufacturable colors for automotive OEM design teams

Expert Statements

Radovan Dimovski, Global Product Manager of Color at Axalta

“Color is no longer just an aesthetic choice. It has become a tool for brands to differentiate themselves and promote emotional connection”

Radovan Dimovski, Global Product Manager of Color at Axalta

“Our 2026-2027 trends reflect a changing marketplace where consumers are looking for color experiences that balance optimism, innovation, comfort and individuality.”

Report explores the consumer, cultural and design influences expected to impact vehicle color over the next three to five years

PHILADELPHIA, Oct. 20, 2026 (GLOBE NEWSWIRE) -- Axalta (NYSE: AXTA), a leading global coatings company, today released its 2026-2027 Global Automotive Color Trends Report, offering vehicle manufacturers and designers a forward-looking view of the consumer, cultural and design influences expected to shape automotive color over the next three to five years.

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