Bath & Body Works Gives A Thousand Wishes New Ways to Shine
Key Highlights
- ➤A Thousand Wishes generated over $1 billion in total sales since launch
- ➤A Thousand Wishes ranked among Bath & Body Works’ top five fragrances in 2025
- ➤A Thousand Crystal Wishes limited to 1,000 individually numbered bottles
- ➤A Thousand Wishes franchise expected to expand internationally beginning spring 2027
- ➤New formats and wider access launch through Ulta Beauty, Amazon and Drops
Expert Statements
Mary Testa-Gough, Assistant vice president of product & fragrance development at Bath & Body Works
“A Thousand Wishes has become a Bath & Body Works icon because of its ability to evoke joy, celebration and emotional connection through fragrance”
Mary Testa-Gough, Assistant vice president of product & fragrance development at Bath & Body Works
“As we continue to invest in our most loved fragrances, we remain focused on elevating every touchpoint of the scent experience through enhanced fragrance quality, improved longevity, and innovative formats that enable consumers to build a fragrance wardrobe for every mood, moment, and ritual.”
Valentina Ferrer, Global fashion icon and A Thousand Wishes muse
“There’s something beautiful about making a wish. It’s a moment where you allow yourself to dream without limits and imagine everything that could be ahead of you,”
Valentina Ferrer, Global fashion icon and A Thousand Wishes muse
“A Thousand Wishes by Bath & Body Works captures a sense of optimism and celebration, which makes it feel especially fitting during the holidays when you're reflecting on wishes, dreams and the moments that matter most.”
The fragrance icon inspires two new scents, A Thousand Wishes Granted and A Thousand Crystal Wishes, a new solid perfume format and a holiday campaign featuring global fashion icon Valentina Ferrer
What you should know: * Bath & Body Works is celebrating A Thousand Wishes, one of its most-loved fragrance icons, with two new interpretations of the original scent: A Thousand Wishes Granted and A Thousand Crystal Wishes * The collection introduces a new solid perfume format for A Thousand Wishes and A Thousand Wishes Granted, offering consumers another way to wear and layer the fragrances. * A Thousand Crystal Wishes introduces a collectible new eau de parfum, embellished with crystals by Swarovski. Just 1,000 individually numbered bottles were created, a nod to the fragrance’s thousand wishes inspiration, and will be available through Bath & Body Works Drops on November 11 and at select stores while supplies last. * Global fashion icon and A Thousand Wishes muse Valentina Ferrer brings the fragrance’s signature spirit to a wider international audience and a new generation of consumers. * The launch brings Bath & Body Works' Consumer First Formula to one of its biggest fragrance icons, pairing product upgrades and a holiday campaign with wider access through Ulta Beauty, Amazon and Drops. COLUMBUS, Ohio, Nov. 02, 2026 (GLOBE NEWSWIRE) -- This holiday, Bath & Body Works is celebrating the iconic fragrance A Thousand Wishes with the introduction of two new interpretations of the original: A Thousand Wishes Granted and A Thousand Crystal Wishes. New solid perfume formats offer another way to wear both A Thousand Wishes and A Thousand Wishes Granted, while A Thousand Crystal Wishes completes the collection with a collectible eau de parfum embellished with crystals by Swarovski. The launch comes to life through a holiday campaign featuring global fashion icon and A Thousand Wishes muse Valentina Ferrer.
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