Bath & Body Works Kicks Off the Holidays with Season of Wonder Starring Zooey Deschanel as Holiday Wonder Maker, with More to Come
Key Highlights
- ➤Bath & Body Works (BBWI) launches Season of Wonder holiday campaign
- ➤Largest-ever media buy spans YouTube, connected TV, social, stores, and out-of-home
- ➤Zooey Deschanel stars as Holiday Wonder Maker across campaign film and social channels
- ➤Snowflakes & Cashmere expands into eau de parfum for the first time
- ➤Season of Wonder products launch across U.S. and Canada stores and online
Expert Statements
Veronique Gabai-Pinsky, Chief brand and product officer at Bath & Body Works
“The holidays are a magical time, bringing people together through cherished traditions and moments of joy. With Season of Wonder, we’re celebrating everything that makes this time of year special through fragrances that evoke memories, thoughtful gifts that create connections and new experiences that inspire discovery. Our hope is to bring that holiday feeling to life in meaningful ways for every consumer through our Season of Wonder campaign and products.”
Zooey Deschanel, Actress, musician and Holiday Wonder Maker
“For me, holiday wonder is in the little things you look forward to every year: the scents, the lights and the feeling of finding a gift that is exactly right for someone. The holidays have always been so special to me, and Bath & Body Works is a brand many people associate with the season. I love the quality and care that go into the products, and Season of Wonder is about celebrating all those little things that make the holidays feel special.”
What You Should Know * Bath & Body Works is going big for holiday with its most ambitious campaign yet: * Season of Wonder, a fully integrated 360-degree campaign, marks one of the brand’s largest media investments and stars actress and musician Zooey Deschanel. * Season of Wonder connects the full consumer journey across brand, product and marketplace, executing on the brand’s Consumer First Formula through a brand campaign with broad appeal and cultural relevance, memorable and innovative product and an immersive store experience.
* Bath & Body Works is the destination for holiday fragrance and gifting: * The Season of Wonder collection pairs nostalgia with discovery, making wonder tangible through consumers’ seasonal favorites alongside new product forms and gifting options. COLUMBUS, Ohio, Oct. 26, 2026 (GLOBE NEWSWIRE) -- Bath & Body Works today introduced Season of Wonder, its most ambitious holiday campaign yet, starring actress and musician Zooey Deschanel as Holiday Wonder Maker. Through a fully integrated 360-degree campaign that brings brand, product and marketplace together for a seamless experience across channels, Season of Wonder invites consumers to discover the fragrances that capture the magic of the holidays.
Get started
Create a free account to read the full story.