Beloved Home Brand Simply Shabby Chic Returns to Target
Key Highlights
- ➤Target (TGT) launches exclusive multi-year Simply Shabby Chic partnership Oct. 11
- ➤Initial assortment includes bedding, decorative pillows and throws
- ➤Holiday collection adds seasonal decor and gifting items in late October
- ➤Collection prices start at $20, with most products under $50
Expert Statements
Mara Sirhal, Senior vice president, merchandising, home, Target
“Simply Shabby Chic offers a beloved, enduring aesthetic that we are thrilled to reintroduce at Target – inspiring today’s guests to create spaces that feel comfortable, lived-in and uniquely their own”
Mara Sirhal, Senior vice president, merchandising, home, Target
“Designed by Rachel Ashwell, this iconic brand brings a sense of nostalgia to guests who have loved it for years, while giving a new generation the chance to discover it for the first time. This partnership builds on our commitment to strengthen our merchandising authority in Home with style, design and value at the center.”
Rachel Ashwell, Founder of Shabby Chic
“In 1989 I founded Shabby Chic. My design philosophy then and still today is to create beautiful and timeless products for the home,”
Rachel Ashwell, Founder of Shabby Chic
“I am so proud and excited to share that Simply Shabby Chic is once again returning to its exclusive home at Target. This partnership supports my passion to be involved in every detail from the design, product and development to the storytelling of the photography and marketing. I hope that the beauty of this collection is music to the eyes and warms the soul and home.”
Beloved Home Brand Simply Shabby Chic Returns to Target PR Newswire
* Simply Shabby Chic reintroduces its vintage-inspired aesthetic to longtime followers and a new generation of Target guests * The exclusive multi-year partnership reunites Target with Rachel Ashwell as part of Target's renewed focus on style, design and value NEW YORK, Oct. 6, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced the return of the beloved home brand Simply Shabby Chic, through a new, exclusive multi-year partnership launching Oct. 11 in Target stores and on Target.com . The initial assortment of bedding, decorative pillows and throws will be followed by a holiday collection that brings the brand's distinctive, charming aesthetic to seasonal decor and gifting, all at Target's accessible prices.
Get started
Create a free account to read the full story.