BetMGM and the National Football League Extend Partnership in Canada
Key Highlights
- ➤BetMGM renews NFL Canada partnership for one year
- ➤Agreement covers digital and retail sports betting in Ontario and Alberta
- ➤BetMGM retains NFL intellectual property rights for Canadian marketing
- ➤BetMGM offers more than 500 betting markets for every NFL game
Expert Statements
Matt Prevost, Chief Revenue Officer, BetMGM
“Protecting the integrity of the game and the wellbeing of our players go hand in hand, and that commitment is at the heart of our renewed partnership with NFL Canada”
Matt Prevost, Chief Revenue Officer, BetMGM
“We share the league’s view that sports betting must be built on trust: fair competition on the field, and a safe, responsible experience for the fans who choose to bet.”
Matt Prevost, Chief Revenue Officer, BetMGM
“Together, we’ll continue to give fans in Ontario and Alberta a premium way to engage with the NFL, with responsible gaming built into every part of it.”
Gavin Kemp, general manager of NFL Canada
“We are pleased to extend our partnership with BetMGM for another year, continuing a relationship that has delivered exciting experiences for fans who engage with the game through betting”
Gavin Kemp, general manager of NFL Canada
“As the sports betting landscape continues to evolve, we remain committed to working with partners who share our focus on responsible gaming, ensuring fans can enjoy the excitement of the NFL in a safe and informed way.”
TORONTO, Ont., Oct. 22, 2026 (GLOBE NEWSWIRE) -- BetMGM, a leading sports betting operator, announced a renewed partnership with the National Football League, extending its status as an Official Sports Betting Partner of the NFL in Canada. The one-year extension builds on a relationship that began in 2022 and covers the sports betting category across digital and retail channels in Ontario and Alberta.
As part of the agreement, BetMGM will continue to use NFL intellectual property, including the NFL shield, team marks and tentpole events such as the Super Bowl, in marketing campaigns in Canada. The partnership also provides opportunities for integrated marketing activations and premium hospitality experiences.
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